Aunt Millie is a tag, handle, or term, that is used in the financing industry to describe an investor that has very limited understanding of the financing industry. Many investment company staff will refer to an investment as an “Aunt Millie Investment”, which means that the details of the investment are simple and something a novice investor will usually move on. There are also many ethical brokers and fund management employees that are wary of “Aunt Millies” and try make sure these inexperienced investors are given the facts they need to make sound financial decisions.
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